Local Real Estate Sales: Push Tyrants off Your Block!
LOCAL HOME LISTINGS ARE SELLING!
There are so many social media marketing options online, it's making a lot of you nuts. Let's clear up some of the confusion, and find out where your real estate home and business listings need to be found.
Who are your competitors; have you visited their websites? Do you know where "Home Company" is spending its marketing efforts? Have you missed out on an opportunity because of how Jenny Sue Agent is using local social media? Go look them up on the search engines, and take some notes.
Consider this philosophy; Look up your competition and see what their results tell you. Do they have a Google Business site for business? An active Facebook or Twitter account? Good deal. Write that down. Do you see they have some boards on Pinterest? Got it. When you find their most active networks, be sure you're on those networks, too.
If your fellow real estate brokers are using Linkedin in your area, then, by all means, use Linkedin. It's geared for professional connections and offers a different type of social interaction than Facebook. Know that each area is a bit different. (My area uses CraigsList; my friends in other states say no one ever thinks to look at Craigslist.) Know where your competition is active.
Why am I so passionate about this? Because I'd rather have deserving folks find YOU, rather than some "hotdog" that's paying to be at the top of every local search page. Heaven knows there are many people attracted to Real Estate for the wrong reasons, and I think we deserve more choices than what search engines sometimes toss our direction by default.
Yes; share enough of your personality so sincere folks have the OPPORTUNITY to find you, and perhaps save themselves a ton of frustration trying to deal with the latest "Young Turk" stalking your local Bing/Google search neighborhood. There are many more buyers and sellers who need a considerate, experienced touch, than clients wanting flash, jazz, and sex appeal.
PUSH THE MARKETING TYRANTS OFF YOUR SQUARE
This is like playing hopscotch, and you need to get your chalk down. Don't let others win by sitting on your hands. YOU ARE NEEDED. The sidewalk is hot; offer some cool lemonade to thirsty lookers.
Check; see how your own business name appears in search results. Can a new buyer just moving into town find you? If you type in some common search phrases, are you on the first page or found on the sixth page? If they type in your phone number handed to them by a friend at lunch, will your professional page turn up? Are your strengths and specialties found at all?
A year ago, I applied for a position in a town north of the main Seattle area. Although the nice business owner told me his business name, I couldn't find any domain, or review page, or even a local search page, till halfway down the NINTH page! That sealed the deal for me; I didn't take the job. However, I told him it would be nice to be able to find him online now and again. He didn't think it was important - yet. (Good grief!)
Anyone would prefer a caring, experienced real estate broker than to be pushed around by the newest hotdog license in town. Please, share your contact info on the networks you choose; post your phone number, write a blog now and then, and put up some decent pictures. Let buyers and sellers looking for just the right agent, find you easily.
MAKE YOURSELF THE "DEFAULT" REAL ESTATE BROKER
Don't let your competition become the "default" brokers/agents for your area. The hot agents will push you out of the market only if you let them. PUSH BACK. Give buyers and sellers a choice; post your biography on a blog, share your listing and recreational activities via your social media pages, and surround yourself with the type of clients who've been looking for someone with just YOUR sort of experience and business attitude.
Pick the top networks working well in your area; decide to keep up with those you are comfortable with, and stick with it. It's easy, and it pays dividends from directions you'd never expect.
Best of all, your new clients will thank you.